We all first and foremost are cycling enthusiasts. Some of us like to ride fast, some never go on a ride without a camera slung over one shoulder. Some keep close track of power numbers, some don’t even ride with a computer.
Even if some rides we feel great and some rides suck, riding a bike is deeply tied in with what makes us happy. That’s what we try to convey with our products at Isadore: cycling is just about the pleasure riding a bike, staying healthy, and being good to people and the environment.
